‘Veteran’s Dignity’ Kim Yeon-kyung and Han Seon-soo win the Grand Prize for Brand Customer Loyalty

This year’s stars and programs that captured the hearts of consumers with their sincere love for their fans were selected.

On the 2nd, the Korea Consumer Forum announced the 2023 brand customer loyalty targets selected through a consumer survey.

Hwang Je-seong (comedian), Han Hye-jin (modeltainer), Heo Ung (basketball player), Kim Yeon-kyung, Han Seon-seon (volleyball player), IVE (girl group), Jang Do-yeon (entertainer), Forestella (crossover group) etc. was selected as the most influential person of the year, recording the highest customer loyalty by category.

In particular, ‘Volleyball Emperor’ Kim Yeon-kyung recorded the highest customer loyalty in the female volleyball player category. Kim Yeon-kyung, who won the 5th MVP in her career unanimously at the ‘2022-23 Season V-League Awards Ceremony’, has been loved for a long time for her humble and sincere attitude in addition to her skills. She is also working hard for the development of Korean volleyball, such as recently she has been active as an advisor for the women’s volleyball team, and her fans are giving enthusiastic support.먹튀검증

In the men’s volleyball player category, player Han (Korean Air), who has been active as a ‘one-club man’ for 16 years and has established himself as a veteran of the men’s volleyball world for a long time, was selected. Player Han, who is regarded as the best setter in Korea in both men and women, leads the team with the leadership of the ‘eldest brother’ and is actively supported by fans as a field commander on the court. 

In other sports events, Heo Woong of the Jeonju KCC team was honored with the award in the men’s basketball player category. Heo Woong, who demonstrated his fighting spirit at every important moment in the game, is known not only for his ability to represent the league, but also for his extraordinary fan love. Danbi Kim (Samsung Life Insurance) was selected as the female basketball player, Son Heung-min (Tottenham Hotspur) was selected as the soccer player, and Faker (T1) was selected as the e-sports player.

Meanwhile, the brand customer loyalty award is an event that selects and awards the top brand in customer loyalty in Korea through an annual consumer survey.