The reason why PLK Korea, a professional golf membership company, sponsored the KLPGA Tour Vietnam Tournament
The last tournament of the Korean Women’s Professional Golf (KLPGA) tour this year and the second tournament of the 2023 season will be held from the 16th to the 18th at Twin Doves Golf Club located outside Ho Chi Minh City, Vietnam. This golf course is owned by Korea Electric Land. The Hyosung Championship was held at the same place for three years from 2017 to 2019, but the title sponsor was changed and it was resumed after three years. The title sponsor this year is Pacific Rings Korea, an international golf membership company. The reason the tournament was named ‘PLK Pacific Rings Korea Championship with SBS Golf’ is because the company holds the tournament as the main sponsor along with SBS Golf, a TV relay company.
Pacific Lynx (PLK) Korea has been sponsoring various golf tournaments in Korea and abroad for several years. In Korea, this is the first KLPGA regular tour sponsor, but previously supported the KLPGA Champions Tour, mid-amateur golf, and junior golf, which are part 2 of the KLPGA tour. In the United States, he has also served as senior tour title sponsor for the 2016 and 2017 PGA Bear Mountain Championships and the 2012-2014 PGA Hawaii Championships.
Analysts say that the reason why PLK Korea volunteered to sponsor the KLPGA Vietnam tournament is to increase company awareness and strengthen trust. In the fiercely competitive membership market, PLK Korea is called a newly emerged ‘golf venture’. As of this year, the number of Korean members alone has exceeded 6,000, and the number of affiliated golf courses in Korea has exceeded 125. Since its establishment in 2017, its annual sales have grown by an average of 350% each year for four years. It has grown rapidly to 1.6 billion won in 2018, 5.7 billion won in 2019, 15.4 billion won in 2020, and 63.3 billion won in 2021. 토토사이트
International PLK, as the company name suggests, originally started in Canada with the purpose of doing business connecting the Pacific Ocean. Recently, it moved its headquarters to Hong Kong to target the golf membership market in Korea and China. Establishing a Korean corporation was also to stimulate the Korean market. PLK Korea is managed by Chinese chairman Wang Wol, CEO Jang Ok-young, and former South Springs CC CEO Jang Su-jin, vice president of external cooperation. As a golf life platform company, it proposes a sharing economy frame for the golf membership market under the slogan of ‘One card, All Course (use all golf courses in the world with one card)’, and expands its business areas from golf membership to golf reservation, one-stop It is expanding into golf-related total care services such as travel and concierge services.
PLK Korea was assigned 28 teams out of the 40 scheduled for this Vietnam KLPGA Pro-Am, and had the opportunity to play a round with KLPGA pros for excellent customer members. We also had a briefing session. Golf officials believe that PLK Korea had a significant publicity effect, such as publicizing its brand in a big way at this event.
Han Won-sang, marketing manager for PLK Korea, who also worked in marketing at Screen Golf Golfzon for more than 10 years, said, “It was our first KLPGA tour sponsorship, so we made some mistakes ahead of our motivation, but overall it was a good experience.” We will put in a lot of effort to become a trusted brand in the membership market.”
The golf membership market, which is operated with members’ deposits and annual fees, has been evaluated for causing great inconvenience to customers due to frequent bankruptcies and bad news. It is hoped that a company like PLK Korea, which has grown rapidly as overseas golf travel has significantly decreased due to COVID-19, contributes to the revitalization of the KLPGA tour and contributes to the establishment of a stable golf booking culture for general golfers.